A new publishing model?

Shelf-Awareness.com touts it as a publishing model for the 21st Century. "The [publishing] industry seems to want a return on investment, quickly and guaranteed," Stephen Roxburgh says. "The difficulty is that the people at the end of that chain, paradoxically enough, are artists and authors who need time to develop a project."
 
Roxburgh is the pioneer of namelos (nameless), a "consortium of independent publishing professionals." Kara LaReau has launched Bluebird Works, which offers creative services that include editing and manuscript evaluation. Both companies strive to help creators of children's books develop projects at their own pace and until they're ready to be submitted to an agent or editor. Agents or editors (instead of authors) may hire these companies for their projects.

So what's new about this publishing mode? This used to be the traditional role of publishing houses before big business took over. Silverfish books has been doing this for over two years now. The Silverfish New Writing series was going nowhere. It was started as a platform for discovering new Malaysian writing talent, but after seven years and no sign of any sustained talent emerging (except for Mathew Thomas) we decided to stop.

We have argued before that in Malaysia we cannot expect authors to come out with their own manuscripts without some assistance -- both editorial and creative -- particularly considering that English is often the second or third language. So we started the Silverfish Writing Programme. The focus is on story telling, and writing what publishers look for. We have currently published four writers and working with one more. It is a slow process and the current crop still have some way to go, but four writers in two years is still way better than one in seven. We continue to dream of a time in the future (not so far away we hope) when a couple of dozen Malaysian writers start producing good quality books on a regular basis, creating a supply and a demand, and perhaps even attracting a glance from publishers overseas. (We have been approached for local manuscripts by more than one international literary agent.)

We hosted a literary event last week with readings from Dua Lauk and Perempuan Simpanan. About 50 people turned up for the reading despite the rain. They appeared a little intimidated in the beginning (our reputation has probably travelled far), but they soon settled down. They were well organised, they had an enthusiastic leader who preferred to remain in the background, they were all very supportive of one another, and there was not one pretentious arty-farty literatti 'air head' in sight. Of course, they still have a long way to go, literary wise. But, I do wish them well and I sincerely hope they succeed for we do need a strong Malay literary scene. Syabas to this wonderful group. And, thank you Irman for introducing them to us and bringing them to Silverfish Books. They are welcome anytime at all. Drinks and bites on us. (A slide show has been posted for those who could not make it.)

The Shelf-Awareness article continues, saying: 'Their companies' model shifts the financial responsibility to the authors up front rather than the traditional model under which, after paying an advance, the publisher works with them to develop the project. "That will happen with increasingly fewer people," said Roxburgh. "The industry's capacity to serve and cultivate and develop the talent is much diminished in the face of the contraction and consolidation it confronts now. The model [namelos is] proposing is to acknowledge the hard truth, but I think it also happens to reflect the evolution of the industry."'
 
In the case of Silverfish Books, we currently do not charge authors anything to work with them, although many are willing to pay. (But, we do have a nominal charge for the Silverfish Writing Programme.) All we ask is they be willing to work hard. We look at their sample work, talk to them and then decide if there is a book.

Karen LaReau, hopes to have two books out in 2011. (It is a slow process.) She is not sure where the industry is going, but she says: "People are always going to want good stories ... all I can do, is to continue to provide that."

Shelf-Awareness