A war zone
If book retailers tried to defy gravity, the 'big four' publishers were involved in a weird outer-space ballet in the first decade of the second millennium. By some accounts, out of 300,000 new titles published by Anglo-American industry, 3,000 or one percent made it to bookstore shelves, given three months to perform before being axed. Most books sold in double digits, many of those shortlisted for the Man Booker doing no more than three digits. Add to this overprinting and the SOR terms for book retail, it was waiting to be exploited and it was (by the major chains). The wreckage in the aftermath of this disaster looks like another war zone.
In Frankfurt, I decided to walk around Hall 8, the international hall, on Friday afternoon of the Bookfair after most business transactions had been concluded. In the last -- or was it the first -- row, I came across the stands for remaindered book dealers from the US and the UK. I was browsing through one, The Book Depot, and speaking to the bloke who was there, who asked me where I was from. You should have seen his face light up when I told him that I was from Malaysia. He has several Malaysian customers, he said happily, and rattled off a few names. I was not surprised to hear the name of one independent remainder-books shop, but when I heard the names of the other two, both major chains in the country, I was taken aback. So the big boys are in it, too. It’s no wonder The Book Depot guy’s face lit up. Looks like I've got another live one, here!
The Yellow Submarine
2011 was also the year of the e-book and
print-on-demand (POD). The e-book is of the future, and is still
work-in-progress (as anyone who’s looked at the free download of The Yellow Submarine from the
iBook store can see). How big it is going to be? That depends on how
creative the products become. Something is bound to happen, there
are too many talented people out there for it not to. As for POD, we
have always had vanity publishing. It has now gone high-tech,
although most sales numbers are still in single or double digits.
POD is good for keeping publisher’s backlists in print, but that’s
not the only reason to support it.I read this in a Publishing Perspective’s story, What is the ‘New’ Publisher? : ‘The “new publisher” is a creative intermediary between the author and reader, and not merely a gatekeeper.’ Strange. That’s what I used to think all publishers were about -- to be creative intermediaries. As a bookseller, I was frustrated when local distributors (who don't read) decided what books the people got to buy. Life was bad enough with government censorship, only to discover later that big Anglo-American publishers subscribed to the same ethos. POD is, in part, a reaction against this hegemony. It is a little sad, because there are many talented writers out there who will have to be satisfied with double digit sales because they do not avail themselves of the ‘creative intermediary’ role good publishers can provide.
Maybe, like Borders and super stores, that hegemony will break. After all, they are run by MBA’s and, if there is more money in watered down syrup, they’ll shift. Despite the unrelenting cry in the media in 2011: the book is dead; the book is dead, we say, “Long live the book.”
Happy New Year.
Raman Krishnan
Silverfish Books
